Thoughts from Ciana

  • 03:33:29 pm on June 17, 2009 | 1

    TWEETLESS AND NOT ALONE

    Several months back I signed up for Twitter to learn more about it. I follow(ed) some interesting social networking experts who have something to say and friends who are also experimenting. As I followed folks, others followed me. Much like when I signed up for an afterschool class and found myself habitually absent, I became embarrassed how far behind I was and stopped attending the class. I’ve been virtually tweetless the last month. Life has been catching up to me and I find that I don’t have enough time to live life — let alone microblog (on a regular basis). And I feel guilty.

    I’m happy to see I’m not alone. A recent BBC study reports that 90% of the content on Twitter is generated by 10% of the tweeters. Although Twitter is growing faster than any social network (more than 10 million users), most people only tweet once in their lifetime.

    As a marketer, I understand that Twitter is an important new way to establish two-way conversations with customers — but I haven’t seen many examples where Twitter connects business to business. Please share your examples of how Twitter helps B2B.

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Comments

  • Mark Richardson 5:53 pm on June 24, 2009 | # | Reply

    I did the exact thing with Twitter….


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